PROFIT MATTERS - October
is Shaping the Future of Marketing
THE ENTREPRENEUR's SERIES
October 8th, 5:30-7:00
Thrive Workplace ARVADA WEST - This is a new location
5610 Ward Rd, Ste 300, Arvada, CO 80002
Lots of FREE PARKING. Thrive is located about 1 mile north of I70 at the Ward exit.
Marketing is more targeted, and data driven than ever before. Marketing automation software is commonplace for any organization with an online presence. Omnichannel marketing has expanded from Radio, Print and Television, to include Search, Apps, Video, digital TV and podcasts. Tracking has become increasingly sophisticated and detailed consumer profiles allow for highly personalized advertising and new digital experiences. In this month’s session, we’ll explore what this mean for your business.
- How do brands successfully reach and interact with customers - now and the future?
- How is technology shaping speed, relevance and reach of marketing campaigns and what does that mean to customer engagement?
- What are the differences between B2C and B2B marketing strategies and tools?
- What are the unintended consequences of technology-enabled marketing, such as tracking, automation and artificial intelligence and how do minimize the potential negative impacts to your brand or harms to your customers?
We’ll explore these and other important marketing trends based upon time and interest.
The Evening's Moderator:
This Month's Panel
Kristi Short: Tech Advocate. Strategist. Passionate Builder. Kristi has hundreds of mobile, web and enterprise solution launches under her belt. Her success in productizing services and bringing multiple products and services to market brings a rubber-meets-the-road perspective to our discussion.
Liz Coker: Cool Woman. Marketer. Entrepreneur. Liz brings a unique insider's perspective on data, data ethics, data ecosystems and digital privacy to our marketing panel. She holds 4 patents on a Contextual Data Communication Platform that can fuel AI, commerce and individualized experiences - with or without the need to track and profile.
Melodie Reagan: Melodie knows marketing. As CEO of Crazy Good Marketing she lives and breaths it everyday. She also been known to geek out on all the latest marketing tech and tools. She is focused on results, but as the founder of i2i Workforce, Melodie is well aware of the human factors issues related to employee adoption (or resistance) to new technology.
As always, please forward along this invitation to anyone you think may be interested in this space or thinking about presenting in the future. While Profit Matters supports front-range women entrepreneurs, we welcome the support and attendance of all our female and male colleagues. Please help us spread the word!