Profit Matters - September: Building the Perfect Nest

  • September 11, 2018
  • 5:30 PM - 7:00 PM
  • Idea Forge/Fleming Building MESAB Room - UC Boulder

Registration is closed


MFB Fertility 

Building the Perfect Nest

Space Planning for Growth & Scalability 


September 11, 5:30-7:00


University of Colorado Boulder Campus

Idea Forge/Fleming Building:  2445 Kittridge Loop Rd. Boulder, CO


 (Please park in the lot just south of the building)

Join us as we explore the world of consumer health testing and space planning for growth. 

Our Presenter:

This month's entrepreneur is Amy Galliher-Beckley, PhD.  Amy has a doctorate in Pharmacology and an MBA.  She is putting them both to good use in her growing venture, MFB Fertility.  She has been studying hormone signaling for the last 15 years, and after her own struggles with infertility, Amy decided to change the way women monitor ovulation and developed a diagnostic tool that increased the accuracy of ovulation monitoring, empowering women to know more about their fertility.  The result is MFB Fertility's Proov test.  

Proov is a semi-quantitative test that measures progesterone metabolites in urine and is the first of its kind on the market. Consumers utilize the test to measure that progesterone levels are high enough to confirm ovulation and support a pregnancy (similar in concept to home pregnancy tests, except it measures a key fertility factor). MFB has partnered with two digital assay reader companies to create hormone-monitoring systems that integrate with the Proov test.

Her Business Challenge:

MFB Fertility started in 2016 as an idea in Amy's basement. Now that Proov tests have hit the market and sales are increasing, she needs to move out of the basement and into a professional space. MFB's product is small, so they don’t require much space, but it does have some unique requirements.  She is struggling with: Co-working spaces vs warehouse/industrial vs retail location and what location: Denver, Boulder, or somewhere in between. She is asking our Profit Matters reviewers for some help determining the “right” location to expand - without braking the bank. 

Please join us for a lively and pragmatic discussion about growth and space planning for future success.  

This Month's Reviewers:

Sally Hatcher:   Talk about "been there and done that", Sally is currently the Commercialization Director at the University of Colorado and provides strategic consulting and startup accelerator advisement to numerous organizations.  She was the leader of women's reproductive health company, Kindara and has considerable digital health and medical diagnostic business experience.  As a serial entrepreneur, she knows the excitement and challenges of growth.  Sally's one smart lady and we feel confident that she can cross the chasm from garage-based startup to a basement-based startup.     ;-)  

Terrance Pace:  As a Real Estate and Investment Manager for JLL, Terrence knows his stuff.  He spends his days helping organizations make the right real-estate decisions to support the growth of their business.  Did we mention that Terrance specializes in helping healthcare organizations?  As a former pharmaceutical and medical device sales and marketing professional he knows just what to ask for and where to look for the perfect space to support a blossoming medical products business. To cap things off, Terrence does considerable work with startups and investors in the space.   

More to come...

As always, please forward along this invitation to anyone you think may be interested in this space or thinking about presenting in the future.  While Profit Matters supports front-range women entrepreneurs, we welcome the support and attendance of all our female and male colleagues. Please help us spread the word!  

Coolest Women We Know is a women' leadership in technology association in the Denver and Boulder area. Copyright 2018.

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