PROFIT MATTERS August
Norma
Launching an App and Funding Sources
August 16, 5:30-7:00
at:
Thrive BallPark
1415 Park Ave. | Denver, CO 80202
Training Room
(Please park on the street)
This month we are excited to host a new "fem tech" venture and help the founder and team improve their opportunity for investment.
Our Presenter - Our presenter is Lauryn Dempsey, CEO and Founder of Norma - taking control of your breast health. After spending nearly a decade in the Navy driving warships, leading teams, and working in high-level strategic communication and PR roles, Lauryn left active duty for Denver to finish her master’s degree and do executive consulting. After attending a Techstars Startup Weekend event, she co-founded Norma to improve women’s breast health care. She feels fortunate to be leading an incredibly talented team of young women who are bringing Norma from idea to reality.
Company Description: One in eight women will develop breast cancer in her lifetime; it is the most commonly diagnosed cancer in women worldwide. Despite the rise of the femtech (female tech) industry, women's breast health has been overlooked and there is a lack of modern consumer tech tools to help women take charge of their own breast health. At Norma, we are building a mobile app to help women learn and track their breast health so that they know their 'normal' and are prepared to detect something that's not. It's our hope that with Norma, women will learn to become their own best health advocate.
Business Challenge: Our goal is to launch the breast self exam journaling feature of our app by October, which is breast cancer awareness month. We are currently seeking advice on women's breast health habits, needs and medical experiences (especially from women who don't have personal experience with breast cancer or have not had a friend/family member with the disease); insights on successful app launch strategies; future app feature ideas; and feedback on potential revenue streams.
Lauryn and her team are looking for early stage funding from investors interested in angel investments, especially in fem tech.
Reviewers:
Margaret Burd - Margaret Burd founded Magpie Software, a software development services company, in 2001 and was President & CEO until the company was acquired by Syncroness in 2017. She was previously Director of Engineering at Lucent Technologies Bell Labs, leading development for mobile internet and other telecommunications applications. As a founder and current board member of Coolest Women We Know (CWWK) and Profit Matters, Margaret helps provide networking opportunities for senior women in high tech companies and business plan review and other help to women starting businesses.
Judith Nowlin - Judith is currently Chief Growth Officer at Babyscripts, Inc., the leading virtual care platform for managing obstetrics. Judith was CEO and Co-Founder of iBirth, one of the first provider- delivered, branded pregnancy apps in the marketplace. iBirth was acquired by Babyscripts, Inc. By combining forces, iBirth is now offering "precision prenatal care" experiences to its clients, while Babyscripts will now offer the most holistic and engaging technology program to manage pregnancy and postpartum. Both Babyscripts and iBirth came into existence with a focus on the "trusted provider relationship". She also worked with Dātu Health to support pregnancy, diabetes and wellness content and programs within the company’s consumer engagement platform. Before going digital, Judith provided “hands on” women’s health services with DONA International. In her role as Childbirth Educator and Doula, she helped families successfully navigate the transition from clinical to home care during their pregnancy and post-partem experiences.
Please forward this invitation to anyone you think may be interested in this space or thinking about presenting in the future. While Profit Matters supports front-range women entrepreneurs, we welcome the support and attendance of all our female and male colleagues. Please help us spread the word!
